01 / Nature tourismBrazil
Ambiental Turismo
Acquisition, relationship and digital experience connected to the travel buying journey.
Marketing for travel and hospitality
Growth
Growth
for travel
brands.
We connect positioning, acquisition and conversion for hotels, resorts, travel agencies and tour operators that want to strengthen their brand and their sales.
Valle NevadoInternational travel · Chile
Brands that are part
of our journey
of our journey
Strategy, creativity and performance.Explore Axel
R$175M+
In sales generated for our clients.
A track record built by connecting marketing to business results.Accumulated value in confirmed bookings and contracts, in Brazilian reais.
A track record built by connecting marketing to business results.Accumulated value in confirmed bookings and contracts, in Brazilian reais.
Brands that are part
of our journey
AmbientalTurismoValle NevadoChileDoralGuarujá
Selected projectsBrands we've
Brands we've
built with.
Businesses with their own audiences, destinations and challenges. Our work starts by understanding what makes each one relevant.
02 / HospitalityGuarujá, Brazil
Doral Guarujá
An acquisition and relationship operation that brings the hotel experience closer to its next guests.
03 / International travelChile
Valle Nevado
Digital campaigns that connect the desire to travel with the experience of a snow destination.
Market knowledgeYour market has its own rules.
Your market has its own rules.
So does our strategy.
Seasonality, the buying journey and sales channels shape the decisions behind every project.
A stronger
direct channel.
We work on brand presence, guest acquisition and relationship to grow booking opportunities and reduce dependence on intermediaries.
- Direct bookings and owned demand01
- Positioning and perceived value02
- Guest relationship03
From the first conversation
to the next trip.
We connect content, campaigns and sales follow-up to attract travelers with real intent and keep every opportunity that reaches your team moving.
- Quotes with higher sales potential01
- CRM and sales follow-up02
- Campaigns for itineraries and seasons03
Integrated servicesFrom brand to sale,
From brand to sale,
one direction.
We organize every marketing front around your business priorities, with a strategy that connects each deliverable.
Find opportunities01Strategy and positioning
We define how your brand presents itself, what it communicates and which audiences it needs to reach to support your growth goals.
- Assessment
- Positioning
- Content
- Social media
02Acquisition and demand
We build campaigns and organic presence that connect your offer to the right people, considering intent, season and buying moment.
- Google Ads
- Meta Ads
- SEO
- Seasonal campaigns
03Experience and conversion
We plan websites, pages and messaging that present your business better and shorten the path from interest to contact to decision.
- Websites and landing pages
- Copywriting
- Digital experience
- Conversion
04Relationship and intelligence
We connect CRM, automation and data to track opportunities, grow customer relationships and guide your next decisions.
- CRM
- Automation
- Email marketing
- Analytics
How we workAn operation connected
An operation connected
to your business.
Understand the landscape
We get to know the business, its channels, its sales operation and its growth opportunities.
Set priorities
We organize goals, workstreams and metrics into a working plan.
Connect the deliverables
We put campaigns, content and channels in motion, with ongoing operational follow-up.
Learn from the data
We analyze results and adjust the strategy to grow what brings value to the business.
Axel GeniusBusiness vision.
Business vision.
The range to execute.
Founded in 2021, Axel Genius brings together strategy, creativity and performance to build brands and marketing operations.
Our focus on travel and hospitality connects industry knowledge with the execution of campaigns, content, digital experiences and relationship.
Pedro RochaFounder and CEO
Since 2021
Brazil
Brazil
Before we startFrequently asked
Frequently asked
questions.
What kind of businesses does Axel work with?
Our focus is travel and hospitality: hotels, resorts, inns, travel agencies and tour operators. The first conversation helps us understand where the business stands and which approach fits best.
Do I need to hire every service?
The scope is defined around your situation. We can work on specific fronts or build an integrated operation, considering priorities, team and goals.
How are results tracked?
We define the metrics together with the business — qualified leads, quotes, bookings, sales and acquisition cost — based on the data available and the integrations in place.
How does a project start?
We start with a conversation to understand the business. From there, we align assessment, priorities, scope and proposal before execution begins.
Let's talkYour next move
Your next move
starts here.
Tell us where your business stands. We'll look at where marketing can contribute to your growth.
Prefer to talk directly?
Message our team
Message our team